USPS supplied image. Data is tentative

(44¢-Forever) Liberty Head and U. S. Flag
(Avery Dennison)
Self Adhesive Coil of 100 (2 designs)
Scott # 4490
Scott # 4491
Scott # 4491a
Liberty Head
U. S. Flag - Plate # V111111
Se-tenant pair
Series USPS - NA - PNC3 - Forever
Issue Date & City December 1, 2010, Washington, DC (No First Day of Issue Ceremony)
Nationwide Sale December 1, 2010
Designer Terrence W. McCaffrey, USPS
Art Director Terrence W. McCaffrey, USPS
Typographer Terrence W. McCaffrey, USPS
Existing Photos Ron Watts (U. S. Flag), Raimund Linke (Lady Liberty)
Modeler Avery Dennison, SPD
Engraver Trident
To Press / Initial Quantity Fall 2010 / 2.5 Billion stamps
Coil Size 100
Printer Avery Dennison (AVR)
Press Dia Nippon Kiko (DNK)
Process Gravure with Microprinted “4EVR”
Where Printed Clinton, SC
Where Processed AVR, Clinton, SC
Plate Size & Interval 480 stamps per revolution / plate # every 40 stamps
Paper Type Prephosphored, USPS Type II
Adhesive Type Pressure Sensitive
Tagging Type Smooth
Die Cut Gauge Serpentine Die Cuts - 8.5 Vertically. 10 x 10 Peak/Valley (P/V) or Valley/Peak (V/P)
Colors Yellow, Magenta, Cyan, Black, PMS 534 (Blue), PMS 5625 (Gray)
Image Size (w x h) 0.73 x 0.84 in. 18.54 x 21.34 mm
Overall Size (w x h) 0.87 x 0.982 in. 22.10 x 24.94 mm
Back Numbers None
Earliest Known Use December 1, 2010
USPS Order Numbers 787941  Full Coil of 100 - $44.00
787963  First Day Cover - $1.64 (This is probably for a random set of two from one of the three printers)
Official Announcement On December 1, 2010, in Washington, DC, the Postal Service™ will issue a First-Class Mail® Lady Liberty/Flag Forever se-tenant pair (two designs) in a pressure-sensitive adhesive (PSA) coil of 100 stamps (Item 787900). The stamps, designed by Terrence McCaffrey, USPS®, go on sale nationwide December 1, 2010.

The U.S. Postal Service® will introduce two new First-Class Mail Forever® stamps featuring photographs of world-recognized symbols of the United States: the Statue of Liberty and the American flag. The photograph of Lady Liberty is by Raimund Linke and the U.S. Flag photograph is by Ron Watts.

The stamps will be issued in a coil format and known as Lady Liberty and U.S. Flag. Forever stamps are always equal in value to the current First-Class Mail 1-ounce rate.

Security The microprinted “4EVR” is on both stamps.  On the Flag it is printed on the lower edge in the middle of the lowest red stripe.  On the Liberty Head, it is printed at the hairline, just to the right of the left eye, as you look at the stamp.
Note Several Die Cutting varieties caused by the die cutting tool not being properly aligned exist.  These include Bells, Thimbles and Knolls.
How to Order the First Day of Issue Postmark
Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
Lady Liberty / Flag Forever Stamp
Special Cancellations
PO Box 92282
Washington, DC 20090-2282
After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by February 1, 2011.
How to Order First Day Covers
Stamp Fulfillment Services (SFS) also offers first day covers for new stamp issues and Postal Service stationery items postmarked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:
Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014
Philatelic Products
There is one philatelic product available for this stamp issue:
  • 787963*, Lady Liberty / Flag Forever  First Day Cover Set of 2, $1.64.
Items with an asterisk (*) will use the 128 barcode from SFS. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.
Distribution: Item 787900, First-Class Mail Lady Liberty/Flag Forever, PSA Coil of 100
All stamp distribution offices (SDOs) and stamp distribution centers (SDCs) will receive automatic distributions of the First-Class Mail Lady Liberty/Flag Forever stamp, PSA coil of 100. Item 787900 will be distributed at the $44.00 rate. Distributions will be in multiple waves. Distributions are rounded up to nearest master carton size (800 coils).
Initial Supply for Post Offices
SDOs/SDCs will not make a subsequent automatic distribution of Item 787900 to Post Offices. All Post Offices requiring quantities of Item 787900 must order them from their designated SDO/SDC using PS Form 17. SDOs must not distribute coils to Post Offices before November 17, 2010.