USPS Supplied photo.  Data is tentative.

29¢ Herbs (5 Designs)
(Avery Dennison)
Self Adhesive Coil of 100
Scott # 4517a Plate # V11111
Series USPS - NA ~ PNC3 - Postal Card Rate
Issue Date & City April 7, 2011, New York, NY 10199 (Mega Stamp Show) (No Official Ceremony)
Nationwide Sale April 7, 2011
Designer Phil Jordan, Falls Church, VA
Art Director Phil Jordan, Falls Church, VA
Typographer Phil Jordan, Falls Church, VA
Artist Teresa Fasolino, New York, NY
Engraver Trident
Modeler Avery Dennison, SPD
To Press / Initial Quantity Winter, 2011 / 1 Billion stamps
Coil Size 100
Printer Avery Dennison, (AVR)
Press Dia Nippon Kiko (DNK)
Process Gravure
Where Printed AVR, Clinton, S.C.
Where Processed AVR, Clinton, S.C.
Plate Size & Interval 480 stamps per revolution / plate # every 40 stamps
Paper Type Prephosphored, USPS Type II
Adhesive Type Pressure Sensitive
Tagging Type Smooth Overall Tagging
Die Cut Gauge Serpentine Die Cuts - 10x10 Vertically - PV and VP (Guage 8.5)
Die Cut Varieties Peak/Valley, Valley/Peak, Bell,, Knoll, Thimble
Colors Yellow, Magenta, Cyan, Black, PMS 371 (Green)
Image Size (w x h) 0.73 x 0.84 in. / 18.54 x 21.34 mm
Overall Size (w x h) 0.87 x 0.982 in. / 22.10 x 24.94 mm
Back Numbers None
Earliest Known Use April 7, 2011
USPS Order Numbers 771900 - Full Coil of 100 - $29.00
771963 - First Day Cover - Set of 5, $5.10
Official Announcement On April 7, 2011, in New York, New York, the Postal Ser­vice™ will issue a 29-cent Herbs stamp in five designs in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 104400) and a PSA coil of 100 (Item 771900). The stamp, designed by Phil Jordan, Falls Church, Virginia, will go on sale nationwide April 7, 2011.

The United States Postal Service® will issue five stamps featuring various herbs used for fragrance, flavoring, medicine, and/or decoration. Artist Teresa Fasolino, New York, New York, created original oil paintings for each stamp. Each stamp depicts a particular species in bloom, as well as a typical leaf and flower or seed capsule. The species shown are Origanum vulgare (oregano), Linum perenne (flax), Digitalis purpurea (foxglove), Lavandula angustifolio (lavender), and Salvia officinalis (sage). Only the common names appear on the stamps.

These stamps will be denominated at the postcard rate.

How to Order the First Day of Issue Postmark
Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™ facility, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
Herbs Stamp
421 Eighth Ave., Rm. 2029B
New York, NY 10199-9998
After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by June 7, 2011.
How to Order First Day Covers
Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items post­marked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:
Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014
Philatelic Products
There are two philatelic products available for this stamp issue:
  • 104463*, First Day Cover Set of 5, $5.10. (Sheet Stamp)
  • 771963*, First Day Cover Set of 5, $5.10. (Coil Stamp)
Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.
Distribution: Item 771900, 29-cent Herbs PSA Coil of 100 Stamps
All SDOs and SDCs will receive automatic distributions of the denominated postcard-rate Herbs stamp, PSA coil of 100. Item 719100 will be distributed at the $29.00 rate. Distributions are rounded up to nearest master carton size (800 coils). Distributions will be in multiple waves.
Initial Supply for Post Offices
SDOs/SDCs will not make a subsequent automatic distribution of Item 771900 to Post Offices. All Post Offices requiring quantities of Item 771900 must order them from their designated SDO/SDC using PS Form 17. SDOs must not distribute coils to Post Offices before March 24, 2011.