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Click on the image for a larger view.  Above is a coil of 11 with the plate number centered.
Specialists also will collect a strip of 21 with the plate number stamp centered
and a non-numbered purple coneflower stamp at each end.

41¢ Beautiful Blooms (10 designs)
(Ashton Potter)
Self Adhesive Coil of 100
Scott # 4175a   Strip of 10 Plate #P1111, P2222
Series USPS - NA ~ PNC3 - Flora and Fauna
Issue Date & City August 10, 2007, Portland, OR 97208 (APS StampShow)  (No USPS First Day of Issue Ceremony-See note below)
Nationwide Sale August 10, 2007
Designer Carl T. Herrman, Carlsbad, CA
Art Director Carl T. Herrman, Carlsbad, CA
Typographer Carl T. Herrman, Carlsbad, CA
Photographer Mark Laita, Culver City, CA
Modeler Joseph Sheeran
To Press / Initial Quantity Spring 2007 / 750 Million stamps
Coil Size 100
Printer Ashton Potter (USA) Ltd. (APU)
Press Muller Martini A76
Process Offset
Where Printed Williamsville, NY
Where Processed Ashton Potter (USA) Ltd. (APU)
Plate Size & Interval 720 (24 x 30) stamps per revolution / plate # every 30 stamps
Paper Type Prephosphored, USPS Type I, Surface Coated
Adhesive Type Pressure Sensitive
Tagging Type Prephosphored, Smooth Tagging
Die Cut Gauge Serpentine Die Cuts - 9.5 Vertically (10 x 10 V/P).  Corners are square. One bridge along the whole length of the die cut.
Colors Black, Cyan, Magenta, Yellow
Image Size (w x h) 0.73 x 0.84 in. / 18.542 x 21.336 mm
Overall Size (w x h) 0.87 x 0.98 in. / 22.098 x 24.892 mm
Back Numbers None
Earliest Known Use August 10, 2007
USPS Order Numbers 785140 Full Coil of 100 - $41.00
785163 First Day Cover - Set of 10 - $7.90
Availability Almost all post offices.
Official Announcement On August 10, 2007, in Portland, Oregon, the Postal Service™ will issue 41-cent, Beautiful Blooms definitive stamps in 10 designs. The stamps, designed by Carl T. Herrman of Carlsbad, California, go on sale nationwide August 10, 2007.

The Beautiful Blooms stamps will be available in a pressure-sensitive adhesive (PSA) double sided booklet of 20 (Item 677200) and a PSA coil of 100 (Item 785100).

Photographer Mark Laita of Culver City, California, created the artistic images of the beautiful blooms featured on these stamps. These magnificent flowers may be seen coast to coast—not only in gardens, but floating on ponds, and adorning trees.
Variety A red seam line was found on the stamp to the left of the plate numbered stamp. Click here for a view of the red seam line. A Black seam line was also discovered in the same position as the red seam line. A Black (Gray) seam line was found on the left side of the plate numbered stamp. Click here for a view of the black seam line. A blue seam line has been found on the new printing with plate P2222.
Note The American Philatelic Society (APS) and the Plate Number Coil Collectors Club (PNC3) co-sponsored the First Day Ceremony at the APS StampShow.
Note What follows is an excerpt from an email from Julia Lopez, the Studio Manager for Mark Laita Photography. Mark Laita, of Culver City, CA, was the photographer of these stamps.

"The following are the names of all ten flowers that are depicted on the stamps.
1) echinacea (commonly called the purple coneflower)
2) tulip
3) water lily
4) poppy
5) spider chrysanthemum
6) orange gerbera
7) iris
8) dahlia
9) vulcan magnolia
10) red gerbera daisy

The flowers are listed in order as they are seen on the Beautiful Blooms pdf presentation that you emailed."


The order is the same as what is pictured above. Click on the above image for USPS artwork and information on each flower.
Note So far, all coils seen begin with the echinacea (purple coneflower) stamp, which can be either a plate numbered stamp or a non numbered stamp. Plate P2222 was found in January, 2008.
Note

Scott Publishing Company assigned the following catalog numbers:
4166 - 41¢ Flower coil stamp - Iris
4167 - 41¢ Flower coil stamp - Dahlia
4168 - 41¢ Flower coil stamp - Magnolia
4169 - 41¢ Flower coil stamp - Red Gerbera Daisy
4170 - 41c Flower coil stamp - Coneflower (This stamp has the plate number)
4171 - 41¢ Flower coil stamp - Tulip
4172 - 41¢ Flower coil stamp - Water Lily
4173 - 41¢ Flower coil stamp - Poppy
4174 - 41¢ Flower coil stamp - Chrysanthemum
4175 - 41¢ Flower coil stamp - Orange Gerbera
4175a - Strip of 10, one each 4166-4175
Marty Frankevicz, New Issues Editor of Scott Publishing said that "Plate number strips, like plate blocks are not lettered items. The unlettered PNC listing for the flower coils will be for a strip of 11,  just like the Eagles a few years ago. The strip of 11 will have two orange Gerbera daisy stamps at the ends."
How to Order First Day of Issue Postmark
Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™, or at The Postal Store® Web site at www.usps.com/shop, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
BEAUTIFUL BLOOMS STAMPS
POSTMASTER
PO BOX 33480
PORTLAND, OR 97208-3480
After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by October 9, 2007.
How to Order First Day Covers
Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items post­marked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:
INFORMATION FULFILLMENT
DEPT 6270
US POSTAL SERVICE
PO BOX 219014
KANSAS CITY MO 64121-9014
Philatelic Products
There are four philatelic products available for this stamp issue:
  • Item 677263, First Day Cover (10), $7.90.
  • Item 677293, Keepsake (Set of 10 w/pane), $16.10.
  • Item 785163, First Day Cover (10), $7.90.
  • Item 785194, Note Cards (Set of 10 w/stamps), $8.95.
Distribution: Item 785100, $41 Beautiful Blooms PSA Coil of 100
All SDOs will receive an automatic distribution of the Beautiful Blooms, PSA coil of 100. Shipments, which begin July 10, 2007, will be complete by August 8, 2007. Distributions are rounded up to nearest master carton size (800 coils).
Initial Supply for Post Offices
SDOs will not make a subsequent automatic distribution to Post Offices. All Post Offices requiring quantities of Item 785100 must order them from their designated SDO using a separate PS Form 17. SDOs must not distribute coils to Post Offices before August 3, 2007.
Additional Supply
Post Offices requiring additional coils must requisition Item 785100 from their designated SDO using PS Form 17. SDOs requiring additional coils must order them from the appropriate accountable paper depository (APD) using PS Form 17.
Following the automatic distribution to SDOs the Memphis, Chicago, New York, and San Francisco APDs will each receive 307,200 additional coils; the Denver APD will receive 102,400 additional coils for fulfilling supplemental orders from SDOs.
The Kansas City SSC will receive 563,200 additional coils for fulfilling supplemental orders from APDs.
Additional quantities of this definitive stamp coil will also be made available to SDOs via future automatic distributions, shipped directly from the supplier to the SDOs.