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34¢ Santas (4 designs)
Pressure Sensitive Adhesive
Folded Vending Booklet of 20
Scott # 3541 Santa wearing Tan Hood
Scott # 3542 Santa wearing Blue Hat
Scott # 3543 Santa wearing Red Hat
Scott # 3544 Santa wearing Gold Hood
Plate # V1111
Series Holiday Celebrations
Format Folded Vending Booklet of 20
Issue Date & City October 10, 2001, Santa Claus, IN 47579
Nationwide Sale October 11, 2001
Designer Richard Sheaff, Scottsdale, AZ
Art Director Richard Sheaff, Scottsdale, AZ
Typographer Richard Sheaff, Scottsdale, AZ
Modeler Avery Dennison, SPD
Engraver Armotek Industries
Process Gravure
Printer Avery Dennison (AVR)
Printed At AVR, Clinton, SC
Press Type Dia Nippon Kiko
To Press / Print Quantity Fall 2001 / 201 million stamps
Booklet Size Vertical Horizontal Orientation, 20 stamps,
Paper Type Pre-phosphored, Type I
Gum Type Self-adhesive
Processed At AVR, Clinton, SC
Die Cut Gauge  
Colors Yellow, Magenta, Cyan, Black
Image Area 0.720 x 0.818 in./18.288 x 20.777 mm
Overall Size 0.870 x 0.982 in./22.098 x 24.943mm
Booklet Size 1.74 x 10.375 in./44.196 x 263.53mm
Plate Size 300 stamps per revolution
Marginal Markings N/A
USPS Catalog Item Numbers 665040 Vending Booklet of 20 - $6.80
Earliest Known Use October 10, 2001
Official Announcement

The Postal Service will issue four 34-cent Holiday: Santas self-adhesive stamp in Santa Claus, Indiana, on October 10, 2001. The stamp, designed by Richard Sheaff of Scottsdale, Arizona, goes on sale nationwide October 11, 2001. The stamps will be produced in a self-adhesive pane of 20 (Item Number 551500); a self-adhesive convertible booklet of 20 (Item Number 665100); self-adhesive vending booklet of 20 (Item Number 665000); and a 21-cent postal stamped card (Item Number 883100).

The 2001 Holiday: Santas stamps feature four images (circa 1915-1920) that represent part of the rich folklore of Santa Claus. Over the centuries, numerous cultures have contributed to the legend, and these images are part of that tradition. The story of Santa Claus begins with St. Nicholas, a fourth-century bishop in Asia Minor. St. Nicholas was considered a generous gift giver and protector of children and his reputation flourished throughout Europe. When the Dutch landed in the New World, they named St. Nicholas - Sinterklaas in Dutch - as their patron. In America, the Dutch legend of Sinterklaas merged with the English tradition of Father Christmas, creating the character that we know today as Santa Claus.

Varieties None

Distribution: Item Numbers 665000 and 665011, $6.80, Holiday: Santas PSA Folded Vending Booklets of 20

SDOs will receive automatic distributions of Item Numbers 665000 and 665011. Distributions are rounded up to the nearest master carton size (Item Number 665000 = 4,500 booklets and 665011 = 3,000 booklets).

Initial Supply to Post Offices

Only Post Offices with the appropriate vending units may order quantities of Item Number 665000 and/or 665011 from their designated SDO using a separate PS Form 17, Stamp Requisition. SDOs must not distribute stamps to Post Offices before October 3, 2001.

Philatelic Requirement

Item Numbers 665000 and 665011 will not be distributed to or sold at philatelic windows. This stamp format will, however, be available to philatelic customers through SFS, Kansas City, Missouri. They may be ordered through the USA Philatelic catalog by mail, by phone, or via the Internet. Please use Item Number 665040 for SFS orders.

Additional Supply

Post Offices, with the appropriate vending units, requiring additional quantities of Item Number 665000 and/or 665011 must requisition them from their designated SDO using PS Form 17.

There will be no additional Item Number 665000 or 665011 available at APDs for fulfilling supplemental orders from SDOs.


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